18min chapter

The Practice Marketing Podcast cover image

2x Your Success: Principles to Build a Multimillion-Dollar Practice w/ Dr. Sterling Carter

The Practice Marketing Podcast

CHAPTER

Cultivating Leadership and Resilience in Business

This chapter emphasizes the essential mindset for business owners to grow their practices through strong relationships and servant leadership. It covers the evolving expectations of leadership in light of Gen Z's workplace values, the dynamics of family business partnerships, and the critical qualities to seek in business partners. Additionally, it stresses the importance of proactive recruitment and community outreach strategies to enhance visibility and resilience in a changing market.

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