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The Practice Marketing Podcast
Make PTs & Clinicians BEG To Work For You w/ Rick Lau
Sep 30, 2024
Rick Lau, a seasoned healthcare entrepreneur and business coach, teams up with Shaida Rabie, a Gen Z social media expert, to tackle the hiring crisis in clinics. They discuss leveraging social media to attract top talent and share secrets on optimizing Google for better recruitment results. They emphasize the importance of showcasing clinic culture through engaging content and using innovative marketing strategies to appeal to potential hires. Tune in for insights on making your practice a desirable workplace in today’s competitive landscape!
38:28
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Quick takeaways
- Social media is pivotal for recruitment, as younger generations prefer discovering job opportunities through engaging content rather than traditional job boards.
- Highlighting clinic culture and community involvement can attract top talent by showcasing a vibrant work environment that resonates with potential hires.
Deep dives
Evolving Recruitment Strategies
Traditional recruitment methods in the healthcare space are becoming increasingly ineffective due to a shrinking pool of available talent, exacerbated by the pandemic's impact. The average hiring process can take between eight to sixteen weeks, leaving practices vulnerable to staff shortages. As a response, practice owners are urged to adopt more proactive strategies that emphasize a continuous marketing approach, not only to attract patients but also to recruit clinicians. A multifaceted approach involving workshops, internships, and social media marketing is critical to ensuring a well-rounded talent acquisition strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode