
 The Practice Marketing Podcast Make PTs & Clinicians BEG To Work For You w/ Rick Lau
 Sep 30, 2024 
 Rick Lau, a seasoned healthcare entrepreneur and business coach, teams up with Shaida Rabie, a Gen Z social media expert, to tackle the hiring crisis in clinics. They discuss leveraging social media to attract top talent and share secrets on optimizing Google for better recruitment results. They emphasize the importance of showcasing clinic culture through engaging content and using innovative marketing strategies to appeal to potential hires. Tune in for insights on making your practice a desirable workplace in today’s competitive landscape! 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Intro 
 00:00 • 5min 
 The Shift in Job Recruitment: Social Media as a Key Tool 
 04:47 • 2min 
 Innovative Recruitment Strategies for Healthcare 
 06:43 • 14min 
 Optimizing Patient Attraction through Effective Digital Marketing Strategies 
 20:45 • 4min 
 Innovative Recruitment Strategies for Clinics 
 25:11 • 11min 
 Shifting Marketing Mindsets in Clinic Management 
 35:53 • 2min 
