The Practice Marketing Podcast
Increase Doctor Referrals w / Maria Gallery
Aug 19, 2024
Maria Gallery, a former Director of Marketing, shares her expertise in boosting doctor referrals. She reveals strategies to engage front desk gatekeepers effectively and discusses the ideal first hire for a clinic's marketing team. Gallery recalls the worst event she hosted, providing a humorous twist. The conversation emphasizes building strong relationships and community networks, while also exploring the value of lunch and learn sessions for fostering trust among medical professionals. Insights on leveraging digital marketing for patient engagement are also featured.
42:20
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Quick takeaways
- Building strong community relationships, such as engaging with local sports teams, significantly enhances visibility and trust for clinics.
- Consistent outreach to physicians, emphasizing rapport with gatekeepers, is vital for increasing doctor referrals and clinic growth.
Deep dives
Building Community Relationships
Establishing strong community relationships is essential for increasing referrals in physical therapy practices. One effective strategy is engaging with local high school sports teams, which can provide valuable connections with coaches and athletes. Additionally, collaborating with local organizations such as the YMCA allows clinics to host events, like E-Val clinics, to showcase their services and expertise. These community interactions not only enhance visibility but also build goodwill, making the clinic a trusted resource in the area.
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