Maria Gallery, a former Director of Marketing, shares her expertise in boosting doctor referrals. She reveals strategies to engage front desk gatekeepers effectively and discusses the ideal first hire for a clinic's marketing team. Gallery recalls the worst event she hosted, providing a humorous twist. The conversation emphasizes building strong relationships and community networks, while also exploring the value of lunch and learn sessions for fostering trust among medical professionals. Insights on leveraging digital marketing for patient engagement are also featured.