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The Practice Marketing Podcast
5 Roadblocks Slowing Down PT Owners' Success w/ Raj Suppiah
Nov 18, 2024
In this conversation with Raj Suppiah, Co-founder of Foundation Physiotherapy, they discuss five significant roadblocks limiting the success of PT clinic owners. Raj highlights the dangers of working in the business instead of on it and the necessity of clear goal setting. He emphasizes the value of outsourcing and selecting specialized vendors. The importance of understanding cash flow and creating unique customer experiences is also explored, drawing lessons from successful brands. This session is a goldmine for healthcare entrepreneurs seeking growth!
49:24
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Quick takeaways
- Clarity in personal and business goals is essential for PT owners to strategically grow their practices and align with their aspirations.
- Stepping back to work on the business instead of in it allows clinic owners to identify inefficiencies and improve overall operations.
Deep dives
Defining Personal and Business Goals
A significant barrier for physical therapy (PT) owners stems from unclear personal and business goals. Understanding one’s own motivations and desired outcomes is crucial for building a practice that aligns with those aspirations. Whether the goal is to create a small practice that supplements income or to build a scalable business model, clarity allows owners to set appropriate strategies. Regularly revisiting these goals helps ensure that the practice evolves in a way that continues to serve the owner’s long-term vision.
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Discover
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