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14min chapter
5 Roadblocks Slowing Down PT Owners' Success w/ Raj Suppiah
The Practice Marketing Podcast
Aligning Expectations: Challenges for PT Owners
This chapter explores the difficulties faced by physical therapy clinic owners in aligning their expectations with those of their employees, emphasizing the need for mutual understanding and shared values. It discusses the competitive job market for therapists, the importance of effective marketing, appropriate compensation, and recognizing staff contributions beyond financial rewards. Additionally, the chapter addresses the critical nuances of managing profit versus revenue, advocating for a profitability mindset and the significance of having financial reserves to weather unforeseen challenges.
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