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The Practice Marketing Podcast
The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor
Nov 25, 2024
In this engaging discussion, Wes Taylor, the Special Projects & SEO Manager at Practice Promotions, shares his email marketing expertise for physical therapists. He emphasizes the importance of reaching out to patients at least twice a month to boost retention and referrals. Wes explains why platforms like Mailchimp may not be ideal and reveals strategies for crafting impactful emails that ensure HIPAA compliance. He also discusses the pitfalls of inactive subscribers and the need for targeted campaigns to maximize engagement and efficiency.
55:37
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Quick takeaways
- Email marketing is essential for clinics, providing a way to re-engage former patients through regular communication and reminders.
- Establishing brand awareness through consistent email updates helps keep clinics in the minds of previous patients when care is needed.
Deep dives
The Untapped Potential of Email Marketing
Email marketing is a fundamental strategy that many clinics overlook, often accumulating a significant number of patient email addresses over time. This accumulated contact information represents not just a means of communication, but also a valuable resource for re-engaging past patients. With a high rate of deliverability, email marketing reaches individuals who have already established trust with the practice, making it an effective way to communicate with them. Clinics can maximize this potential by regularly sending emails to this list, reminding former patients of services and encouraging them to return for care.
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