The Practice Marketing Podcast

The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor

Nov 25, 2024
Guest
Wes Taylor
In this engaging discussion, Wes Taylor, the Special Projects & SEO Manager at Practice Promotions, shares his email marketing expertise for physical therapists. He emphasizes the importance of reaching out to patients at least twice a month to boost retention and referrals. Wes explains why platforms like Mailchimp may not be ideal and reveals strategies for crafting impactful emails that ensure HIPAA compliance. He also discusses the pitfalls of inactive subscribers and the need for targeted campaigns to maximize engagement and efficiency.
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Chapters
Transcript
Episode notes
1
Intro
00:00 • 3min
2
The Power of Email Marketing in Physical Therapy
02:37 • 20min
3
Understanding Email Engagement: The Impact of Inactive Subscribers
22:17 • 3min
4
Mastering Email Deliverability and Engagement Strategies
25:03 • 3min
5
Effective Email Marketing for Physical Therapists
28:11 • 17min
6
Choosing Safe Email Solutions for Healthcare Marketing
45:00 • 2min
7
Boosting Engagement through Email Compliance
46:38 • 5min
8
Leveraging Multi-Channel Strategies for Patient Engagement
51:37 • 4min