The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor
The Practice Marketing Podcast
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Effective Email Marketing for Physical Therapists
This chapter explores key strategies for successful email marketing tailored to physical therapists, emphasizing the significance of building a targeted email list and engaging past patients. It covers best practices for crafting impactful emails, including attention-grabbing subject lines and user-friendly designs, while highlighting the importance of maintaining patient confidentiality. The discussion also addresses the role of compliance with HIPAA regulations and the pitfalls of purchasing email lists, advocating for organic engagement to foster trust in the healthcare sector.
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