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The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor

The Practice Marketing Podcast

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Understanding Email Engagement: The Impact of Inactive Subscribers

This chapter explores the intricacies of email marketing tailored for physical therapists, focusing on the critical aspect of audience targeting. It introduces the significance of identifying inactive subscribers, referred to as 'ghosts' and 'zombies', to enhance marketing efficiency and ensure good deliverability.

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