The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor
The Practice Marketing Podcast
Understanding Email Engagement: The Impact of Inactive Subscribers
This chapter explores the intricacies of email marketing tailored for physical therapists, focusing on the critical aspect of audience targeting. It introduces the significance of identifying inactive subscribers, referred to as 'ghosts' and 'zombies', to enhance marketing efficiency and ensure good deliverability.
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