The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor
The Practice Marketing Podcast
The Power of Email Marketing in Physical Therapy
This chapter highlights the crucial role of email marketing in promoting physical therapy clinics, emphasizing its effectiveness even in the age of newer communication methods. The discussion focuses on strategies for meaningful engagement with current and past patients, advocating for targeted campaigns that build brand loyalty and address patient retention. Additionally, it underscores the importance of maintaining a healthy email list and ensuring proper communication practices to enhance visibility and reach.
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