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The Practice Marketing Podcast
🎄 Prevent Holiday Cancellations! w/ Front Office Guru Dee Bills
Nov 11, 2024
Dee Bills, founder of Front Office Guru and creator of the Front Office Training Academy, specializes in transforming front desk teams for private practices. In this discussion, she shares effective scripts to mitigate holiday cancellations and explains why scheduling patients right after vacations is a no-go. Dee emphasizes the importance of team training and communication in boosting patient attendance. She also highlights key strategies like a structured marketing system to attract ideal patients while maintaining staff morale during the hectic holiday season.
56:48
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Quick takeaways
- Implementing simple scripts can effectively address patient cancellations and promote consistency in attendance during the holiday season.
- Educating patients about the impact of missed appointments fosters understanding and encourages commitment to their treatment plans.
Deep dives
Understanding Holiday Cancellations
Holiday cancellations pose significant challenges for many clinics, creating stress for owners, managers, and staff. These cancellations are often triggered by patients' busyness during the holiday season, leading to frustrations for those committed to providing care. When a patient cancels, it not only impacts the provider's schedule but also affects team morale, resulting in wasted resources and decreased efficiency. This phenomenon is exacerbated during the holidays and summer months, causing many clinics to experience a spike in cancellations.
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