Learn how to attract new patients using Google and increase your online visibility. Discover the impact of Google's ranking algorithm changes on local businesses. Understand the differences between SEO and SEM and the importance of SEO for better rankings. Optimize your Google listings and advertising to increase visibility and phone calls. Utilize Google Ads effectively by targeting specific conditions and specialties.

Kristen Masci, Owner of Skills on the Hill, discusses marketing strategies for pediatric therapy practices, including treating parents as customers, goal alignment, providing free resources, utilizing webinars and guest speakers, creating informative content, hiring challenges, storytelling, evolving branding, crafting personalized mission statements, targeting the right audience, and effective messaging.

Imagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals?  In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America!After attending this webinar, you'll know...How to go direct to consumer using digital marketingHow to better leverage your patient customer listThe correct budget for marketing for your practice to get the best resultsHow to enhance your practice’s online discoverabilityWhat really gets new patients to convert from your website

“Any time you’re starting a practice, the first thing you need to focus on is patient experience.”This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.Why patient dropout is a MASSIVE problem…and what you can do to solve itHow a mobile app will build your brand –using your logo and your nameWhy PT owners should focus on patient experience AND customer acquisitionTo check out the PT Wired custom mobile app, visit https://practicepromotions.net/app. 

Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.  “PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."You'll learn... The #1 advantage of buying a practice vs starting from scratchHow to explain "direct access" to patientsHow to keep in touch with past patients with newsletters, weekly emails, letters, and a  Wall of Fame! How to increase referrals, reviews, and returning patients by turning your PTs into marketersWhy empowering your staff will help you sleep better at night!

"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person."Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear about all the tools in his marketing toolbox, including...Sponsoring an MMA fight!Patient newsletters, sent monthlyPT Google Ads with call trackingA custom Patient Engagement appDeveloping a "profit center" in his business for Vestibular Therapy...and much more! Check out Preferred Physical Therapy's website here: https://pptfl.com/

Dr. Andy Sotirokos, COO of Solutions Physical Therapy, discusses the importance of Google Reviews in building trust and attracting patients. He also shares effective strategies for opening new clinics, diversifying referral sources, and embracing innovation in marketing.

What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable. To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/

Is it WRONG to market to past patients?  "I hope I never see you again" and other things PTs should NEVER say! In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...How to leverage your past patient list and increase referralsHow to start a cash-pay section of your business What happened when James stopped direct-mailing his patient list for a monthVisit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/

Mitch Bell, Marketing Director of Madden & Gilbert PT, shares the secret to effective physician marketing and the importance of diverse marketing strategies. They discuss educating physicians and reaching the public through educational workshops. The chapter also emphasizes the need for a custom website provider and navigating challenges in the healthcare industry.