The Practice Marketing Podcast
Social Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida Rabie
May 13, 2024
Learn from Rick Lau and Shaida Rabie on leveraging social media to boost patient referrals, attract Gen Z, and grow your clinic. Discover the importance of showcasing clinic culture authentically on platforms like Instagram and TikTok. Explore strategies for maximizing reach through multiple social media platforms and utilizing clinic culture for social media recruitment ads.
48:32
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Quick takeaways
- Utilize social media to showcase clinic culture and educational information in an engaging manner to attract Gen Z.
- Outsource social media management to professionals for high-quality and consistent online presence.
Deep dives
The Importance of Leveraging Social Media for Clinic Growth
In the podcast episode, how leveraging social media can significantly impact clinic growth is highlighted. The discussion revolves around the essential role that social media plays in reaching and engaging with the younger demographic, including Gen Z and millennials. It emphasizes the necessity for clinics to adapt their online presence to cater to the platforms where potential patients and recruits spend their time, such as social media channels. The conversation stresses the need for clinics to create authentic, engaging content that resonates with their target audience, showcasing clinic culture and educational information in a fun and interactive manner.
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