Attracting Millennials and Gen Z through Social Media Presence

The chapter focuses on how clinics can appeal to younger generations like Millennials and Gen Z by optimizing their social media presence to attract new patients and recruit staff effectively. It highlights the importance of showcasing clinic culture authentically through engaging content on platforms like Instagram, TikTok, and YouTube to build brand awareness and connect with potential clients and employees. The conversation emphasizes the shift towards more authentic and behind-the-scenes content on social media platforms to appeal to the preferences of younger generations.