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Social Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida Rabie

The Practice Marketing Podcast

CHAPTER

Maximizing Social Media Platforms for Effective Marketing

This chapter delves into the strategies of utilizing multiple social media platforms, tools like Metricool for scheduling posts, and the benefits of using organic content to ascertain successful pieces for paid advertising. The discussion also emphasizes the significance of incorporating paid ads on platforms such as Instagram and Facebook, alongside the effectiveness of Instagram reels for engaging potential clients without overtly appearing as advertising.

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