Grow Your Business With Positivity with Dr. Michael Nula
Jul 17, 2023
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Dr. Michael Nula, founder of Nula Training Systems®, shares insights on building systems in practices for efficiency and joy. Topics include systematizing business operations, franchise models, key metrics for clinic success, and encouraging support in private practice.
Developing systems within your practice is crucial for growth and success, focus on strategic planning.
Consistent marketing efforts are key to generating new patients, avoid scaling back during busy periods.
Achieving optimal patient arrival rates requires coordinated team efforts and empowerment through training.
Building a strong support network with trusted advisors aids in making informed decisions and overcoming obstacles.
Deep dives
Focus on Developing Systems for Practice Growth
Developing systems within your practice is crucial for growth and success. Setting aside time to work on your business is key to strategic planning and performance improvement. Consistent attention to key metrics like visits, new patients, arrival rate, referrals, and collections helps provide a scoreboard for monitoring progress and making informed decisions.
Importance of Consistency in Marketing Efforts
Maintaining consistency in marketing efforts is essential for generating new patients. Avoiding the roller coaster effect of scaling back marketing when busy and ramping up during slow periods helps create steady growth. By focusing on building brand presence and utilizing data-driven approaches, practices can enhance their reputation and attract more patients.
Arrival Rate Optimization and Team Development
Achieving an optimal arrival rate of 90-92% requires a coordinated approach within the practice team. Consistent systems and training can help improve patient retention and operational efficiency. Empowering team members and fostering a culture of accountability and communication can further enhance performance.
Utilizing Allies for Professional Development
Seeking advice and support from trusted advisors and allies in your professional circle can provide valuable perspectives and guidance. By surrounding yourself with individuals who prioritize your goals and growth, you can navigate challenges and make informed decisions. Building a strong support network aids in overcoming obstacles and achieving long-term success.
Mindset Shift Towards Problem-Solving and Growth
Maintaining a growth-oriented mindset involves viewing challenges as solvable puzzles and temporary obstacles. Embracing the process of problem-solving and seeking solutions with a clear focus on goals leads to resilience and progress. Leveraging resources and seeking help when needed can accelerate personal and professional development.
Promoting Engagement and Joy in Practice Ownership
Encouraging engagement and joy in practice ownership involves prioritizing patient care, systematic growth, and operational excellence. Fostering a positive workplace culture, celebrating achievements, and continuous learning contribute to a fulfilling and successful practice. By focusing on patient outcomes, team development, and financial stability, practice owners can create a thriving and rewarding environment.
Encouraging Collaboration and Learning in the Therapy Community
Emphasizing collaboration and knowledge sharing within the therapy community fosters growth and innovation. Practice owners can benefit from exchanging insights, strategies, and experiences with peers to enhance their own practices. By supporting and mentoring each other, therapists can collectively elevate the standard of care and drive positive change in the industry.
How can Practice Owners regain the JOY of owning a business? That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training Systems®! He'll teach you how to...
Build systems in your practice that allow you to work SMARTER, not HARDER
Train your team
Regain the joy & freedom you dreamed of when you started your business
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