The Practice Marketing Podcast
The Secrets of Patient Marketing for Referrals and Reactivation
Aug 14, 2023
Neil and Billy Beaudreau discuss patient marketing for referrals and reactivations in physical therapy. They emphasize on growing customer list, reactivating past patients with email, and the power of print mail in increasing referrals. They also cover challenges in starting a practice during COVID-19, maintaining patient relationships, using email marketing for recruitment, working with Practice Promotions, and the importance of regular communication and repetition in patient marketing.
36:35
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Quick takeaways
- Communicating through emails, newsletters, and direct mail increases the likelihood of referrals and reactivations.
- Engaging patients through daily emails and well-designed newsletters keeps the practice top of mind and reinforces the emotional bond with patients.
Deep dives
Focusing on Patient Marketing Strategies
Billy Bodrow, the CEO of a comprehensive physical therapy clinic, discusses the importance of patient marketing and shares his strategies. Despite starting his practice during the challenging COVID-19 period, Billy prioritized executive management training to avoid common startup mistakes. He emphasized the significance of communicating with patients through various channels, including emails, newsletters, and direct mail. By staying in touch and providing useful information, Billy aims to keep his practice top of mind for past patients, increasing the likelihood of referrals and reactivations.
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