The Power of Print Marketing

Susan and Tony from Kinetics Physical Therapy discuss the successful use of print marketing in their practice. They highlight the effectiveness of newsletters in maintaining communication with past patients and boosting patient referrals. By sending monthly newsletters, featuring success stories, patient achievements, and staff updates, they are able to stay connected with their patient base and encourage word-of-mouth recommendations. Additionally, they emphasize the value of direct mail marketing to physicians, delivering personalized newsletters and building relationships with referral sources. The use of rack cards with QR codes for Google and Facebook reviews has also proven to be a successful marketing tool, generating a significant number of reviews and boosting their online presence. The tracking of referral sources through their EMR system allows them to optimize their marketing efforts based on data-driven insights, ensuring a high return on investment.