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The Practice Marketing Podcast
Transform From a PT to a Leader with Neil & Amy Trickett
May 22, 2023
Neil and Amy Trickett share their journey from physical therapists to practice owners, discussing challenges like when a doctor stopped referring patients. They highlight the importance of differentiating between being a PT and a business owner, running a business as a husband/wife team, and the evolution of their roles in a growing clinic.
52:43
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Quick takeaways
- Transitioning from a PT to a business leader requires acquiring new skills and focusing on organizational development.
- Understanding the value of marketing as an investment in driving revenue and attracting new patients is crucial for business growth.
Deep dives
Transition from Physical Therapist to Business Leader
Moving from being a physical therapist to a business leader poses challenges like acquiring new business skills and focusing on organizational development. One key aspect is investing in oneself to enhance business skills and continuously improve operations within the clinic.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode