The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Oct 30, 2023 • 37min
Are Patients Not Completing Their Plan-of-Care?
Neil Triggett discusses patient non-compliance with Vikram Sethuraman, CEO of PT Wired. They highlight the importance of patient engagement and retention, the gamification and customizable rewards in the PT Wire app, the significance of customer satisfaction and online reviews, and the benefits of clinic apps for patient engagement and retention.
Oct 16, 2023 • 46min
How We Grew Our Practice to 8 Locations and 94 Employees w/ the Elliotts
Darryl and Patti Elliott share their journey of growing Elliott Physical Therapy to 8 locations with 90+ employees. Topics include using Google Ads for hiring, skyrocketing Google Reviews, creating a team people love, and thinking like business owners.
Sep 25, 2023 • 1h 6min
How Our Medical Clinic Won Business of the Year in 2023
Chris Hicks, PT and Founder of Foundation Therapy, shares how his clinic won Business of the Year - topics include transitioning from therapist to business owner, paperless scheduling, employee placement strategies, soliciting genuine Google reviews, and overcoming insurance cuts.
Sep 19, 2023 • 47min
How I Grew My Clinic From 1 to 7 Locations with Raj Suppiah
Raj Suppiah, Toronto-based physiotherapist, shares his journey of growing his clinic from 1 to 7 locations. Topics covered include transitioning from treating patients to working on the business, identifying opportunities for staff retention, building systems for success, and the importance of working less to innovate more.
Sep 11, 2023 • 49min
How to Market Your Multi-Location Clinic with Trilogy PT & Medically Oriented Gym
Learn marketing strategies for multi-location clinics from Sara Sam, Clinic leader from Trilogy PT. Topics include growth metrics, tracking key metrics, and generating revenue from cash-pay memberships. Explore the success of Trilogy PT's 6-location practice and the importance of tailored care plans for patient needs.
Aug 14, 2023 • 37min
The Secrets of Patient Marketing for Referrals and Reactivation
Neil and Billy Beaudreau discuss patient marketing for referrals and reactivations in physical therapy. They emphasize on growing customer list, reactivating past patients with email, and the power of print mail in increasing referrals. They also cover challenges in starting a practice during COVID-19, maintaining patient relationships, using email marketing for recruitment, working with Practice Promotions, and the importance of regular communication and repetition in patient marketing.
Jul 31, 2023 • 39min
How to Market to Patients With Email
Learn how to market to patients with email in this podcast. They discuss email subject lines that work, different types of email campaigns, and other email tips and tricks for PT, Rehab, or Chiro clinics. They also talk about staying connected with patients during the pandemic, the importance of email marketing, strategies for marketing to patients, the significance of brand recognition, and the importance of consistency and relatability in email marketing.
Jul 17, 2023 • 42min
Grow Your Business With Positivity with Dr. Michael Nula
Dr. Michael Nula, founder of Nula Training Systems®, shares insights on building systems in practices for efficiency and joy. Topics include systematizing business operations, franchise models, key metrics for clinic success, and encouraging support in private practice.
Jun 19, 2023 • 1h
Maximize Profits, Minimize Hours, and Enjoy Your Life with Jamey Schrier, PT
Expert PT owner Jamey Schrier shares tips on treating less, earning more, and enjoying life. Topics include transitioning from therapist to entrepreneur, seeking mentorship, time control, clear marketing systems, and the power of playbooks in business.
Jun 5, 2023 • 42min
The Power of Print Marketing for PTs
Dr. Tony Cere and Susan Martin from Kinetix PT discuss the success of print marketing in physical therapy. They share examples of patients attracted through newsletters and the effectiveness of rack cards in encouraging reviews. Additionally, they highlight the importance of sharing patient success stories and providing informative print materials. The speakers also emphasize the significance of having both print and digital marketing strategies for attracting new patients and maintaining communication.
