The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Apr 10, 2023 • 45min
5 Ideas to Overcome the Slow Summer Months
Discover strategies for maintaining patient numbers and financial stability during the summer months. Learn the importance of accurate marketing effort estimation and continuous outreach to past patients. Explore different marketing strategies such as email campaigns, summer offers, and direct mailing campaigns. Find out how to overcome slow summer months in your clinic by implementing key marketing steps.
Mar 20, 2023 • 42min
10x Your Insurance Reimbursements and Profit in 3 Years
Inflation and economic uncertainty don’t have to crush your practice. In this episode, successful PT and business owner Dimitrios Kostopoulos, DPT from HandsOn Companies will teach you how to skyrocket your insurance reimbursements and profit in just 3 years. The secret? Tune in to find out.
Mar 6, 2023 • 41min
Adding Additional Streams of Revenue to Your Practice
Does it feel like inflation is eating up all the profit you make in your practice? Are you frustrated because insurance companies keep cutting their reimbursements? Or are you struggling to hire because new PTs expect sky-high salaries?We get it. These days, a lot of PTs are wondering if their practice will even survive the next year – let alone grow or expand!But you’re not alone. There are lots of PTs who have figured out ways to increase revenue and profit in their practices. You just have to get a little creative. This week, Neil Trickett interviews Ryan Tabaka from Squid Compression. He'll share how to add additional streams of revenue in your practice!
Jan 2, 2023 • 52min
Will the PT Industry Survive in 2023? with Heidi Jannenga from WebPT
Will the physical therapy industry survive?To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.
Dec 6, 2022 • 49min
5 Phone Secrets That Made Me Millions with Rick Lau
What if you ALREADY had the volume of new patient calls you needed? In this action-packed webinar, Rick Lau from CallHero gives away 5 phone secrets that will help you convert more phone calls to paying patients. From the PT Marketing Summit in 2022!
Nov 10, 2022 • 39min
Facebook Ads...Are They Worth It? with Chad Madden
Are Facebook Ads worth it?In this episode from the PT Marketing Summit, Neil talks to Chad Madden of Breakthrough on how to create, launch, and fine-tune Facebook Ads for your practice.
Sep 20, 2022 • 47min
Convert More Patients for Less $$ With Your Website
Learn how to increase website conversions to acquire more patients, without spending on advertising. The podcast discusses measuring website behaviors, analyzing a physical therapy website for improvement, and analyzing a website's snapshot report for optimization.
Sep 13, 2022 • 29min
How to Get More New Patients Using Google
Learn how to attract new patients using Google and increase your online visibility. Discover the impact of Google's ranking algorithm changes on local businesses. Understand the differences between SEO and SEM and the importance of SEO for better rankings. Optimize your Google listings and advertising to increase visibility and phone calls. Utilize Google Ads effectively by targeting specific conditions and specialties.
Jul 22, 2022 • 54min
How Much Do Parents Matter? How to Market Your Pediatric or Occupational Therapy Clinic w/ Kristen Masci
Kristen Masci, Owner of Skills on the Hill, discusses marketing strategies for pediatric therapy practices, including treating parents as customers, goal alignment, providing free resources, utilizing webinars and guest speakers, creating informative content, hiring challenges, storytelling, evolving branding, crafting personalized mission statements, targeting the right audience, and effective messaging.
Feb 22, 2022 • 54min
Is Your Patient Volume Inconsistent? Here's How to Fix It
Imagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals? In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America!After attending this webinar, you'll know...How to go direct to consumer using digital marketingHow to better leverage your patient customer listThe correct budget for marketing for your practice to get the best resultsHow to enhance your practice’s online discoverabilityWhat really gets new patients to convert from your website
