The Practice Marketing Podcast
8 Simple Google Hacks for Clinic Owners
Jan 1, 2024
This podcast discusses the importance of ranking high on Google for clinic owners. It emphasizes the patient's decision process, optimizing the Google business profile, common mistakes to avoid, and the review strategy for higher rankings.
16:45
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Quick takeaways
- Ranking high on Google is crucial as people trust businesses that rank highest.
- Optimizing your Google business profile and leveraging the local section can improve your visibility in the local map section.
Deep dives
The Importance of Ranking at the Top of Google
Research shows that 86% of patients, especially for physical therapy and chiro clinics, perform an online search before booking an appointment. Ranking high on Google is crucial because people trust businesses that rank highest. Having multiple spots on page one of Google also increases trust. Ensuring your clinic is discoverable is essential as it allows you to attract, interest, and build trust with potential patients.
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