How Our Medical Clinic Won Business of the Year in 2023
Sep 25, 2023
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Chris Hicks, PT and Founder of Foundation Therapy, shares how his clinic won Business of the Year - topics include transitioning from therapist to business owner, paperless scheduling, employee placement strategies, soliciting genuine Google reviews, and overcoming insurance cuts.
Build a strong brand identity through logos and patient experience to drive growth.
Shift focus from insurance limitations to increasing revenue through services and cash-pay options.
Utilize social media and testimonials for effective marketing to attract new clients.
Deep dives
Building a Strong Clinic Brand and Ensuring Patient Satisfaction
Building a strong brand identity through logos and emphasizing patient experience to drive growth. Focusing on patient satisfaction by treating each individual with sensitivity and recognizing their unique stories, fostering a culture of empathy and understanding.
Maximizing Revenue and Expanding Services Beyond Insurance Limitations
Advising to shift focus from insurance limitations and finding ways to increase revenue by expanding services and tapping into cash-pay opportunities. Emphasizing the need to maximize existing resources before considering expansions.
Effective Marketing Strategies and Leveraging Positive Reviews
Utilizing social media and newsletters for marketing to reach the community effectively. Prioritizing patient testimonials and maintaining a 5-star Google review rating to enhance credibility and attract new clients.
Setting Clear Expectations and Overcoming Self-Limiting Beliefs
Recognizing the importance of setting clear expectations for staff and embracing a positive mindset. Overcoming self-limiting beliefs, seeking support, and fostering a strong professional and personal support network to stay resilient.
Incorporating Collaborative Care and Self-Care Practices
Embracing collaborative care models and exploring multi-disciplinary approaches to meet diverse patient needs. Prioritizing self-care, seeking counseling when needed, and engaging in dialogues beyond professional roles to promote holistic well-being.
Do you dream of turning your struggling clinic into a SUCCESSFUL business?
Then this podcast episode is for you. You'll learn...
How to identify an EXPENSE versus an investment
Get rid of your bleeding heart mentality
Build successful systems in your practice that free up your time
About Our Guests
Our client Chris Hicks is a PT and Founder of Foundation Therapy in Bridgeport, Texas. Earlier this year, the Bridgeport Area Chamber of Commerce selected Foundation Therapy as the Business of the Year 2023!
Ali Martinez is the Office Manager and go-to marketing person at Foundation!
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Listen to the best highlights from the podcasts you love and dive into the full episode