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The Practice Marketing Podcast
Don’t Be Shy! Get More Google Reviews w/ David Lott, PT
Dec 11, 2023
David Lott, PT, shares strategies on increasing online reviews and conquering shyness. Importance of reviews in building trust and using QR codes on name badges for easy access. Leveraging Google reviews and Facebook accounts, tailoring strategies to demographics, and showcasing patient progress. Benefits of having a fitness center and the value of employee reviews for recruiting. Importance of prioritizing initiatives and educating staff.
01:03:45
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Quick takeaways
- Online reviews are crucial in building trust and establishing relevance for potential clients in the physical therapy industry.
- Personalizing the review process and reducing barriers can lead to more reviews and increased patient engagement.
Deep dives
The Importance of Online Reviews
David Lott, a physical therapist, emphasizes the importance of online reviews in building trust and establishing relevance for potential clients. He shares that reviews have become a significant factor in decision-making for consumers, including for healthcare services like physical therapy. David highlights the challenges of promoting physical therapy since many people are unfamiliar with its benefits, making reviews a powerful tool in educating and convincing potential clients. He also mentions that negative reviews can be valuable in identifying areas for improvement and exceeding patient expectations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode