

Is Direct Mail Marketing Dead? Or Should Your Practice Be Using It?
Jan 15, 2024
McKenna Dance, Director of Print Marketing at Practice Promotions, discusses the relevance and effectiveness of direct mail marketing. They discuss the advantages of print marketing over digital ads and email. They emphasize the importance of targeting the right audience with unique and attention-grabbing materials. Additionally, they highlight the significance of building a strong brand, the power of print materials for older patients, and the potential of print marketing for healthcare practices. They also stress the importance of testing and tracking direct mail marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Power of Direct Mail Marketing
02:31 • 17min
The Importance of Marketing Systems and Direct Mail Marketing for Clinics
19:27 • 5min
The Importance of Building a Strong Brand and the Value of Physical Marketing Materials
24:10 • 2min
The Power and Potential of Print Marketing for Healthcare Practices
25:50 • 16min
The Importance of Testing and Tracking Direct Mail Marketing
42:00 • 2min