McKenna Dance, Director of Print Marketing at Practice Promotions, discusses the relevance and effectiveness of direct mail marketing. They discuss the advantages of print marketing over digital ads and email. They emphasize the importance of targeting the right audience with unique and attention-grabbing materials. Additionally, they highlight the significance of building a strong brand, the power of print materials for older patients, and the potential of print marketing for healthcare practices. They also stress the importance of testing and tracking direct mail marketing strategies.