Is Direct Mail Marketing Dead? Or Should Your Practice Be Using It?
The Practice Marketing Podcast
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The Importance of Building a Strong Brand and the Value of Physical Marketing Materials
In this chapter, the hosts discuss the significance of establishing a strong brand and its influence on attracting new patients and retaining long-term customers. They emphasize the role of various factors like website appearance, online profiles, and physical marketing materials in shaping people's perception of a brand. Additionally, they emphasize the value of physical print materials for patients in the 35 to 75 age range who prefer reading physical books.
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