The Importance of Testing and Tracking Direct Mail Marketing

Today we’re talking about direct mail. Is it dead? Plus, we’ll talk about 3 lies you probably believe about print marketing…and how that’s HURTING your practice.

We'll address the following lies...

1. Direct Mail is dead. It doesn’t work. 
2. Print marketing is too expensive.
3. There’s no way to measure the results of print marketing.

Our guest is McKenna Dance, Director of Print Marketing atPractice Promotions! She has her Master’s degree in Mass Communication and Media Studies, and has helped over 200 Practice Promotions clients grow their business with print marketing.