The Practice Marketing Podcast
Are Patients Not Completing Their Plan-of-Care?
Oct 30, 2023
Neil Triggett discusses patient non-compliance with Vikram Sethuraman, CEO of PT Wired. They highlight the importance of patient engagement and retention, the gamification and customizable rewards in the PT Wire app, the significance of customer satisfaction and online reviews, and the benefits of clinic apps for patient engagement and retention.
36:30
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Quick takeaways
- Patient engagement and retention are crucial for physical therapy clinics to prevent dropout and improve outcomes, as 20% of patients drop out after just three visits and 70% don't complete all authorized visits.
- PT Wired's patient engagement platform addresses the challenge of home exercise program adherence by providing personalized exercise videos, reminders, and instructional tools, along with gamification elements to enhance motivation and support.
Deep dives
Overview of PT Wired
PT Wired is a patient engagement platform for physical therapy that serves as a digital interface between patients and providers. It offers features such as home exercise program engagement, communication with the provider, appointment scheduling, bill payment, and marketing. The platform was created by CEO Vikram Setharuman, who was motivated by his own experience as a patient and the gap between patient and provider interaction between clinic visits. PT Wired aims to improve patient compliance and outcomes by addressing the challenges of perceived barriers, self-efficacy, and social support.
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