Top 3 Clinic Marketing Tips for the New Year [Christmas Special]
Dec 25, 2023
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Learn valuable marketing tips for the new year, including improving online discoverability, gathering more reviews, and integrating them into your clinic's process. Emphasizes the importance of reviews and testimonials in marketing to attract new patients and potential employees. Provides suggestions for improving the patient journey and using videos to engage and educate patients.
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Quick takeaways
Improving discoverability online is crucial for clinics to attract new patients and compete in the digital world.
Investing in strategies to gather more reviews should be a priority for clinics in the new year.
Deep dives
Improving Discoverability Online
In order to attract new patients and compete in today's digital world, it is crucial for clinics to focus on improving their discoverability online. With people increasingly relying on Google and other search platforms to find medical help, clinics should prioritize strategies to appear at the top of search results. Leveraging tools like Google Business Profile, Apple Maps, and Bing can significantly enhance a clinic's online presence. Additionally, adding more content to the clinic's website, such as extra pages and informative blogs, can further improve searchability. While the technical aspects of search engine optimization (SEO) may require assistance from specialists, working with a marketing agency can help clinics improve their search results.
Gathering Reviews for Trust and Social Referencing
Reviews play a crucial role in building trust and social referencing for clinics. Investing in strategies to gather more reviews should be a priority for the new year. Requesting reviews from satisfied patients should be a part of the clinic's overall process, with staff trained to ask for reviews and leverage automation and technology to assist. Google reviews should be a primary focus, but clinics should also consider gathering reviews on platforms like Facebook. Even written testimonials hold value, particularly for patients who may not have Gmail accounts or social media profiles. Furthermore, reviews can also help attract talented professionals to join the clinic's team, enhancing the clinic's reputation as an employer.
Combatting Patient Drop-Off through Evaluating the Patient Experience
Patient drop-off can be combatted by evaluating and enhancing the overall patient experience. Clinics should critically assess their patient journey, considering the website experience, the initial call, insurance verification, registration process, evaluation, treatment cadence, progress tracking, and discharge procedures. Identifying points for education and engagement can help keep patients motivated and interested in their progress. Objective tools like videos can be incorporated to visually showcase improvement. Ensuring that the team follows standardized processes, utilizes effective scripts, and maintains a consistent approach to patient care and education will promote a positive patient experience. By actively investing in the patient journey, clinics can reduce drop-off rates and retain patients.
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Marketing Tips for the New Year: Online Discoverability and Reviews