The Practice Marketing Podcast
How We Grew Our Practice to 8 Locations and 94 Employees w/ the Elliotts
Oct 16, 2023
Darryl and Patti Elliott share their journey of growing Elliott Physical Therapy to 8 locations with 90+ employees. Topics include using Google Ads for hiring, skyrocketing Google Reviews, creating a team people love, and thinking like business owners.
45:34
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Quick takeaways
- Strategic hiring for growth through Google Ads
- Building a strong brand with team involvement in marketing
Deep dives
Initial Stages of Practice Growth and Vision Setting
Patty and Daryl Elliot share their journey of founding Elliot Physical Therapy in 2014 with a vision to progress the field of physical therapy. Having backgrounds in therapy and business, they strategically started with the end in mind, outlining their goals and vision early on. Despite juggling work and family, they focused on surpassing growing pains, emphasizing the importance of foresight and deliberate planning in their rapid expansion to eight locations.
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