How I Grew My Clinic From 1 to 7 Locations with Raj Suppiah
Sep 19, 2023
auto_awesome
Raj Suppiah, Toronto-based physiotherapist, shares his journey of growing his clinic from 1 to 7 locations. Topics covered include transitioning from treating patients to working on the business, identifying opportunities for staff retention, building systems for success, and the importance of working less to innovate more.
Building efficient processes and a strong team is crucial for scaling a clinic and opening new locations.
Transitioning from therapist to business owner requires embracing uncertainty, delegating tasks, and focusing on strategic growth.
Deep dives
Importance of Building Systems and Structures in Practice Growth
Building systems, operations, and structures in place is crucial for practice growth. By establishing efficient processes and clear roles, the clinic can function smoothly, even when the owner is not directly involved. This allows for scalability and the ability to open new locations without overwhelming the existing team. Hiring the right people, delegating tasks, and relying on trusted vendors or consultants for specialized tasks are key strategies in building a strong team and fostering growth.
The Mindset Shift from Therapist to Business Owner
Transitioning from being a therapist to a business owner requires a shift in mindset. Practice owners must be comfortable with uncertainty, taking risks, and accepting failures as learning opportunities. Being open-minded, thinking creatively, and embracing innovation are important qualities for success. It is essential to work on the business, delegate tasks, and focus on the bigger picture, allowing others to handle day-to-day operations. Outsourcing tasks to experts in areas like accounting, marketing, and legal support can also free up time and energy for strategic growth.
Importance of Data-Informed Decision Making
Data and metrics play a crucial role in practice growth. Tracking key performance indicators such as income, new assessments, retention rates, and marketing effectiveness is essential for making informed decisions. Data provides insights into what is working and what needs improvement, allowing the owner to proactively address issues and adjust strategies accordingly. Sharing data with the team and involving them in decision-making processes fosters engagement, accountability, and a data-driven mindset throughout the clinic.
The Role of Marketing in Clinic Growth
Marketing is a vital component of practice growth strategy. It is not only about attracting new patients but also about attracting and retaining quality staff. Building a strong brand presence through effective marketing strategies helps create demand, generate buzz, and differentiate the clinic in a competitive market. A comprehensive marketing approach includes having a well-designed website, showcasing the clinic's culture and values, highlighting success stories, and maintaining a consistent online presence. Keeping marketing efforts consistent, even during busy periods, helps maintain steady growth and patient demand.
How did Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations?
The secret is a business mindset!
On this podcast, Raj will teach you...
Why you should assume you know NOTHING
How YOU can stop feeling stuck and develop a business mindset
Where marketing fits in with his successful growth strategy
About Raj Suppiah, BHScHons, MScPT, Cert. MDT, Cert. Sport PT
Along with his co-founder Matthew, Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. The company has since grown to six locations across the Toronto area.
Raj has been a Practice Promotions customer since May 2020.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode