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The Practice Marketing Podcast
How to Market Your Multi-Location Clinic with Trilogy PT & Medically Oriented Gym
Sep 11, 2023
Learn marketing strategies for multi-location clinics from Sara Sam, Clinic leader from Trilogy PT. Topics include growth metrics, tracking key metrics, and generating revenue from cash-pay memberships. Explore the success of Trilogy PT's 6-location practice and the importance of tailored care plans for patient needs.
49:27
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Quick takeaways
- Clear roles within a multi-location clinic team are essential for growth, with non-clinician COO handling business strategies and clinician VP overseeing clinical operations.
- Offer varied gym membership tiers and focus on holistic care plans to cater to diverse clientele, integrating physical therapy and gym services for patient well-being.
Deep dives
Marketing Strategies for Multi-Location Clinics
When marketing for multi-location clinics, strategic approaches are crucial to growth. Trilogy PT, with six locations in Buffalo Niagara, emphasizes the need for clear roles within the team. They allocate responsibilities between non-clinician COO Sarah, who manages marketing and business strategies, and clinician Matt, who oversees clinical operations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode