Learn how to market to patients with email in this podcast. They discuss email subject lines that work, different types of email campaigns, and other email tips and tricks for PT, Rehab, or Chiro clinics. They also talk about staying connected with patients during the pandemic, the importance of email marketing, strategies for marketing to patients, the significance of brand recognition, and the importance of consistency and relatability in email marketing.
39:19
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Quick takeaways
Email marketing allows clinics to stay connected with patients and inform them about updates and services.
Crafting compelling subject lines and personalized content is crucial for high open rates and patient engagement.
Deep dives
The Importance of Email Marketing
Email marketing is an effective way to stay connected with patients and inform them about clinic updates, services, and important information. It allows for personalized and timely communication, reaching patients directly on their phones or computers.
Why Email Marketing Works
Email marketing is preferred over traditional methods due to its convenience and accessibility. Patients tend to check their emails frequently, making it an effective way to keep them updated on clinic news, such as changes in location or new services. Customization and personalization in email content and including familiar faces contribute to higher open rates and engagement.
Optimizing Subject Lines and Messages
Crafting compelling subject lines with a personalized and intriguing touch is crucial for high open rates. Short and sweet subject lines, along with concise and relatable messages that focus on patients' needs, yield better results. Offering valuable information, updates, and appointment requests within the email ensure easy access and increase the chances of patients taking action.
Building and Managing an Effective Email List
Segmenting the email list based on patients' conditions or interests allows for more targeted email campaigns and higher engagement rates. Using a comprehensive system like Engage for email marketing simplifies list management, improves email deliverability, and provides valuable insights for optimizing content and workflow. Consistently updating and maintaining the email list ensures accurate recipient information and keeps patients in the loop.
How can you use EMAIL to bring past patients back into the clinic?
Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on...
Email subject lines that WORK to bring in past patients!
The types of email campaigns that Kelsey runs
Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!
You don't want to miss this one!
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