Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands) and Tamara Grominisky (Founder of PMM Camper), as they discuss marketing topics like finding product-market fit, hiring marketing advisors, effective advertising strategies, and the importance of aligning goals within a company.

Are you interested in a career in Marketing Ops? In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization. This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts. 00:00:04 - Insights on Marketing Operations with Daryl00:00:32 - From Sales to Marketing Operations00:01:52 - The Art and Science of Marketing Operations00:05:47 - Why Marketing Ops is the Next Big Career00:07:33 - The Marketing Ops Maturity Model00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities00:21:20 - Improving Marketing Function with Marketing Ops00:26:57 - Solving Friction in Marketing Campaigns00:30:50 - Avoid Using Technology Just Because Buy “The Martech Handbook” on Amazon Follow Darrell: LinkedIn: https://www.linkedin.com/in/darrellalfonso/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Sarah Levinger discusses leveraging psychology biases in ads, including pricing psychology, emotional appeal, and social proof to boost sales. She explores the power of emotions and authority proof in advertising, emphasizing the importance of optimizing landing page buttons and using emotion to create compelling ads.

What’s the #1 way to market to millennials in the personal finance space? Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts. Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space. Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry. 00:00:04 - Marketing to Millennials in Personal Finance00:03:53 - The Evolution of Millennials in Marketing00:07:58 - Millennials Striving for Wealth Accumulation00:10:25 - The Evolution of Marketing to Millennials00:16:22 - How to Stand Out in Personal Finance Marketing00:22:45 - Balancing Humor and Expertise in Finance00:28:28 - The Power of Memes in Marketing00:33:12 - Improve Your Finances as a Couple Follow Douglas: LinkedIn: https://www.linkedin.com/in/douglasboneparth/Website: www.bonefidewealth.com Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Want to learn how to create viral content and grow your audience on LinkedIn? Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content. Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn. Tune in to learn from Jack's unique approach and take your content game to the next level. 00:00:04 - Creating Funny LinkedIn Posts for Growth00:01:30 - Using LinkedIn for Effective Content Marketing00:06:23 - Organizing Notes for Fresh Writing Ideas00:09:40 - How to Structure LinkedIn Posts for Maximum Attention00:15:16 - Using LinkedIn to Drive Newsletter Subscribers00:19:50 - Mastering the Art of Satirical Writing00:23:35 - Creating Viral Social Media Content00:28:45 - The Power of Authentic Content Marketing00:32:46 - Learn Marketing Tips from Jack Reigns Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/Twitter: https://twitter.com/Jack_Raines Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.  00:00:05 - Co-founder of Lavender Talks Email Marketing and Community00:03:49 - Building a Community-Driven Tech Company00:05:31 - Building Community on LinkedIn: Tips and Tricks00:15:05 - Playing to Your Strength: The Key to Successful Events00:18:20 - Innovate Your Content with Familiarity00:26:47 - Standing Out in a Commodified Content Market00:33:39 - The Annoyance of Gated Content00:38:20 - Connect with Lavender on LinkedIn00:39:51 - How to Stand Out in Marketing Follow Will: LinkedIn: https://www.linkedin.com/in/williamallred/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a food delivery app compete with behemoths like UberEats and Favor? Hint: It doesn’t try to. Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition. Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content. Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content! Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience. Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters. Guests: Tyler Denk, EJ White, and Daniel from Beehiiv00:00:06 - Beehive: The Ultimate Newsletter Platform 00:01:54 - The Elements of a Great Newsletter 00:04:34 - The Key to Growing Social Media Following: Content 00:06:44 - Overcoming the Challenges of Newsletters 00:07:34 - The Key to Good Newsletter Content 00:08:46 - Get Real-Time Feedback on Newsletters 00:10:01 - Utilize Existing Channels to Grow Your Newsletter 00:12:42 - Effective Growth Mechanisms for Newsletters 00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing 00:23:11 - Determining the Cost of Monetization for Newsletters 00:29:26 - Beehive Ranked Best Newsletter Platform 00:37:36 - The Marketing Hill Worth Dying On 00:41:37 - Boost Newsletter Growth with Effective Copywriting 00:44:34 - Where to Find Us on Social Media Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denkFollow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiiiFollow Daniel on LinkedIn: https://www.linkedin.com/in/danielberkFollow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for strategies to grow your social media following and build a thriving community for your brand? In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience. Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence. 00:02:20 - From Social Media to Full-Time Marketer00:06:21 - Building a Community Around Shared Values00:17:00 - Tips for Growing a Social Media Community00:21:25 - Creating Lasting Value with Community Content00:23:55 - Simple Strategies for Social Media Growth00:32:30 - Why Marketers Should Steal CreativelyFollow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketerhttps://www.prettylittlemarketer.comFollow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-mu...Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.  Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.  Follow Kyle:LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com