The Marketing Millennials

266: Steal This Product Positioning Framework, with Jen Gray

Jul 4, 2024
Jen Gray, SVP of Marketing at Recharge, shares insights on creating a unique brand story, owning the market, and hiring a product marketer first. Topics include product positioning, sustaining brands in the routine economy, diversifying products for growth, and crafting a unique brand story. Plus, the importance of elevating buyers to drive revenue and leveraging existing arsenal for subscriptions.
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