

266: Steal This Product Positioning Framework, with Jen Gray
Jul 4, 2024
Jen Gray, SVP of Marketing at Recharge, shares insights on creating a unique brand story, owning the market, and hiring a product marketer first. Topics include product positioning, sustaining brands in the routine economy, diversifying products for growth, and crafting a unique brand story. Plus, the importance of elevating buyers to drive revenue and leveraging existing arsenal for subscriptions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Career Journeys and the Importance of Adaptability in Marketing
01:44 • 3min
Evolution of the E-Commerce Brands in the Routine Economy
04:32 • 8min
Product Positioning and Category Creation in Marketing
12:14 • 28min
The Significance of Product Marketing in Strategic Planning
39:48 • 4min
Understanding Twitter's Fast-Paced Environment and Positioning Suggestions
44:12 • 2min