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The Marketing Millennials
266: Steal This Product Positioning Framework, with Jen Gray
Jul 4, 2024
Jen Gray, SVP of Marketing at Recharge, shares insights on creating a unique brand story, owning the market, and hiring a product marketer first. Topics include product positioning, sustaining brands in the routine economy, diversifying products for growth, and crafting a unique brand story. Plus, the importance of elevating buyers to drive revenue and leveraging existing arsenal for subscriptions.
46:13
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Quick takeaways
- Understanding the rhythm of marketing is crucial for creating a unique brand story.
- Creating a category for success involves owning the market and offering a unique value proposition.
Deep dives
Importance of Product Positioning and Category Creation
When establishing a product in the market, it is crucial to focus on product positioning and category creation. By clearly defining your category and positioning your product effectively, you differentiate yourself from competitors. An example from Qualtrics shows how category creation, such as introducing the concept of the 'experience gap,' can shift the focus from features to value for consumers.
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