Jen Gray, SVP of Marketing at Recharge, shares insights on creating a unique brand story, owning the market, and hiring a product marketer first. Topics include product positioning, sustaining brands in the routine economy, diversifying products for growth, and crafting a unique brand story. Plus, the importance of elevating buyers to drive revenue and leveraging existing arsenal for subscriptions.

In this insightful discussion, Ron Shah, CEO of Obvi, and Jen Gray, SVP of Marketing at Recharge, explore how Millennial and Gen Z behaviors shape purchasing decisions. They delve into the significance of subscription models, emphasizing their role in driving revenue and customer loyalty. The duo highlights the 'routine economy' and how brands can integrate convenience and variety to cater to modern consumer lifestyles. They also discuss tailored marketing strategies for distinct generational preferences, pinpointing the need for brands to adapt for lasting engagement.