In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market?
SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience.
Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market.
Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts.
00:00:02 - Discovering the Rhythm of Marketing
00:03:27 - Sustaining Brands in the Routine Economy
00:08:03 - Diversifying Products for Growth
00:11:28 - Creating a Category for Success
00:15:59 - Product Positioning Over Category Creation
00:28:50 - Leveraging Existing Arsenal for Subscriptions
00:30:46 - Crafting a Unique Brand Story
00:38:08 - Elevate Buyer to Drive Revenue
00:41:13 - Hire a Product Marketer First
Follow Jen:
LinkedIn: https://linkedin.com/in/jen-l-gray/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
