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The Marketing Millennials

Latest episodes

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Sep 19, 2023 • 43min

192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez

TikTok strategist Savannah Sanchez shares tips for creating successful TikTok ads. Topics discussed include the impact of TikTok on Black Friday advertising, capturing attention with TikTok ads, designing effective ads, using fake podcast ads to boost brand visibility, easy editing tools for TikTok ads, proving TikTok's ROI to clients, and brands crushing it on TikTok. Tune in to learn valuable insights from one of the top experts in the field.
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Sep 14, 2023 • 46min

Why Perfectionism Will Be the Death of Marketing, with Elfried Samba

Elfried Samba, the mastermind behind Gym Shark's rise to 20 million followers, shares his unconventional marketing approach focused on authenticity and brand diversity. They discuss how the marketing landscape is evolving and why embracing imperfection is game-changing. Learn the secrets of building brand trust and delivering excellence. Discover the importance of expertise, diversity, and humor in marketing teams. Explore the correlation between strong beliefs, passion, and audience connections. Understand the significance of creating audience-focused content.
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Sep 13, 2023 • 17min

What’s Trending: The Creator Movie | Coco Gauff x New Balance | Steve-O x Liquid Death | Linkedin removing bots | Coach Prime x Colorado

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium? Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines. How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators? Tune in for that and much, much, more!Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
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Sep 12, 2023 • 33min

Unreleased Episode: 'Do This, NOT That' Podcast - Social Media Edition with Jay Schwedelson and Daniel Murray

Daniel Murray, founder of The Marketing Millennials, joins Jay Schwedelson on the 'Do This, NOT That' podcast. They discuss tactics for growing LinkedIn engagement, the best times to post on social media, and how often to repurpose content. Daniel also shares his thoughts on pickleball and his guilty TV pleasure.
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Sep 7, 2023 • 41min

191 - How to Build a Brand on TikTok, with Jen Ruiz

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t? Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.  0:00 Intro/Background1:42 More Than a Passion9:20 Building a Personal Brand on TikTok16:23 Increasing Your SEO Friendliness21:43 Monetizing Your TikTok Channel31:30 A Marketing Hill to Die On Follow Jen: Website: https://jenonajetplane.com/start/Instagram: https://www.instagram.com/jenonajetplane Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials And if you haven’t already, don’t forget to check out my YouTube Channel here: https://www.youtube.com/@themarketingmillennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 
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Sep 7, 2023 • 38min

190 - Why Marketers Need to Slow Down, with Meg Coffey

Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing. Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision. Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.  0:00 Intro/Background1:19 Shiny Object Syndrome8:14 Back to Marketing Basics13:05 Onboarding New Clients15:00 Aligning Business with Social Media Sales20:08 Approaching Social Media in Hospitality 25:34 3 Things You Should Be Doing Right Now30:10 A Marketing Hill to Die On Follow Meg: Website: https://meg.socialInstagram: https://www.instagram.com/megcoffey/?hl=enLinkedIn: https://www.linkedin.com/in/megcoffey/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
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Sep 6, 2023 • 20min

What’s Trending: Buffalo Wild Wings, LinkedIn’s Sponsored Partnerships, and Gen Alpha’s Favorite Brand

This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news.They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power? Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/Newsletter:https://linktr.ee/gotomillionsFollow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com  
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Aug 31, 2023 • 39min

Create a Seamless Customer Experience

Jay Baer, an accomplished marketer with a proactive stance, discusses the necessity of speed in customer experience and marketing, the optimal approach to content generation, the significance of engaging in conversations with clients, and the substantial emphasis marketers should place on customer retention. They also explore the importance of relevancy in marketing and debunk the myth of shrinking attention spans. Additionally, they discuss the rise of TikTok in marketing and its opportunities for brand-consumer interactions.
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Aug 30, 2023 • 35min

189 - How to Create Great Memes, with Aidan Brannigan

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy? Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates.In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing.Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy. 00:00:07 A No-BS Marketing Podcast00:01:48 From Intern to Marketing Millennials Frontman00:04:32 Why Memes Are Great for Branding00:08:16 How to Make Memes00:09:54 The Millennial Mindset00:14:43 How To Manage Multiple Social Media Accounts00:23:41 How to Write Content Well (For Gen Zers)00:28:49 A Marketing Hill to Die On Follow Aidan: Twitter: https://www.twitter.com/branniganaidanLinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
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Aug 29, 2023 • 15min

What’s Trending: F1 & Content Marketing | Alix Earle | Conference Season

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alix Earle partnership and the impact of creator-first brands, as well as a conference season sneak-peak. 00:01:03 - F1 Race Week / The Power of Content Marketing00:06:10 - Alix Earle and Benefit Partnership00:09:54 - Conference SeasonFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

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