The Marketing Millennials
297 - The Step-by-Step YouTube Playbook with Ryan Hashemi, Founder + CEO at Snowball
Dec 6, 2024
Ryan Hashemi, Chief Strategy Officer at Snowball and expert in content strategy, shares his insights on maximizing YouTube's potential for marketers. He emphasizes the dominance of long-form content and the importance of engaging thumbnails and titles. Ryan discusses strategies for effective audience engagement through storytelling and the significance of the first 30 seconds in videos. He also highlights the value of seamless product integration and the role of innovative marketing tools like Wix Studio in crafting impactful campaigns.
47:39
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Quick takeaways
- Long-form content on YouTube fosters deep audience engagement and retention by allowing for comprehensive storytelling compared to short-form videos.
- Effective content creation hinges on understanding emotional triggers of the audience, enabling marketers to develop genuinely resonant material that enhances engagement.
Deep dives
The Power of Long-Form Content
Long-form content on YouTube is emphasized as a powerful tool for deep engagement and audience retention. Unlike short-form content, which serves primarily to attract initial attention, long-form videos allow for more comprehensive storytelling and connection with viewers. Research being conducted with USC compares the psychological impacts of each format, revealing that long-form content tends to cultivate a more dedicated audience. YouTube is considered the most stable platform for long-form content, providing reliable growth and engagement opportunities over time.
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