The Marketing Millennials 297 - The Step-by-Step YouTube Playbook with Ryan Hashemi, Founder + CEO at Snowball
Dec 6, 2024
Ryan Hashemi, Chief Strategy Officer at Snowball and expert in content strategy, shares his insights on maximizing YouTube's potential for marketers. He emphasizes the dominance of long-form content and the importance of engaging thumbnails and titles. Ryan discusses strategies for effective audience engagement through storytelling and the significance of the first 30 seconds in videos. He also highlights the value of seamless product integration and the role of innovative marketing tools like Wix Studio in crafting impactful campaigns.
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Starting YouTube
- Start YouTube by defining clear business objectives for your content.
- Identify your target audience's "emotional starvation" to create content that resonates deeply.
Starving Crowd Analogy
- Ryan Hashemi shared an anecdote about Gary Halpert's "starving crowd" analogy.
- It emphasizes understanding the audience's deep emotional needs to succeed in any venture.
Content Creation Approaches
- Use a "bottoms-up" or "top-down" approach to content creation.
- "Bottoms-up" focuses on emotion mapping, while "top-down" adapts proven formats.