We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine.
But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost?
Plus, Ryan talks about working with clients on their YouTube strategy and “packaging” which includes thumbnails. Why does packaging matter? What happens when you forget the correct packaging?
If you’re a social media marketer, former YouTube nerd, or just someone looking for more info on video strategy, this is for you.
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Follow Ryan:
LinkedIn: https://www.linkedin.com/in/ryanhashemi/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
