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19min chapter
297 - The Step-by-Step YouTube Playbook with Ryan Hashemi, Founder + CEO at Snowball
The Marketing Millennials
From Finance to Content: A Marketing Journey
This chapter explores the speaker's transition from a finance background to a focus on organic content marketing, with an emphasis on the importance of branding. It highlights the effectiveness of long-form content on YouTube and discusses strategies for engaging audiences through emotional storytelling and successful content formats. The chapter also covers production models and cross-platform distribution techniques to maximize reach and engagement.
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