4min chapter

The Marketing Millennials cover image

297 - The Step-by-Step YouTube Playbook with Ryan Hashemi, Founder + CEO at Snowball

The Marketing Millennials

CHAPTER

Strategies for Engaging YouTube Content and Conversion

This chapter explores effective strategies for creating engaging YouTube content, focusing on the interplay of SEO techniques and viewer retention. It also provides a framework for integrating products or services into content to boost conversions without disrupting the viewer experience.

00:00
Speaker 2
You're trying to figure out... Because there's YouTube videos that you're trying to get the most amount of attention on. And there's YouTube videos where you're answering a specific question that your audience has. And that you have to rely on long tail keywords to do
Speaker 1
that. Exactly. Right. So for those people, the tags and keywords do matter. And that's where your description, you know, treated almost exactly the way you would treat SEO. It's like, well, what should I put in this blog and how do I sort of make it SEO rich and same exact style of thinking. But I would say for every single one of like our clients and partners and people, you know, when I launched my video and all that stuff, the game I'm playing is I want to make a video so good, like from a thumbnail title and people watch as long as possible, that YouTube itself is like wants to push it in front of a lot of people um and so that's just a different game so you want like we want most of our audience to come from browse and suggested which is sort of the traffic source on youtube as opposed to search that's
Speaker 2
exactly how i think about reels too is i think like you i want to not only push it to my audience, but I want to push it to that, that non-follower account. And if I can get that non-follower account higher and I can, but it's a different, every, all these platforms, a different type of metrics that you need to think about reels. Think about like optimizing, would this be shared the dms or slack channel and can i make a problem that is quickly shared versus youtube is a little different that's right yeah
Speaker 1
the only other thing i would want to maybe add because i think for business owners and marketers one of the things that they care about and i think maybe is unique to like what i try to think about a lot is ultimately converting your audience. Like that you have an audience, great. They're watching content. Like, so how do you get them to accomplish? Like, you know, you beautifully just took us through sort of like the mechanics of doing YouTube well. But now I think once you have an audience that's there and like is watching your content, how do you convert them to take an action that will impact your business in the right way? And this is something I don't think a lot of people do super well. But it's a framework that I kind of stumbled upon when trying some stuff at Jubilee. i have a graphic but maybe i'll give it to you to share later but essentially what you want to do is the goal of your content over time is to showcase the value of your product or service very seamlessly. So most people, they think, I'd say maybe 90% of YouTubers even, but especially businesses, it's like they sort of interrupt the content. It's basically like a shout out style. It's like, oh, hey, by the way, please go check out whatever. Obviously that works some, but what we've seen done, you know, can have like a sort of 5X magnitude of difference in conversion is if you can incorporate your product or service into the content, that's important. And by having it in to the content, it actually makes the content better because it's in it. And it sort of seamlessly showcases its value on its own. If you can do that, conversion will be unbelievably high. Um, and it's so, it's like, it's simple maybe, but not necessarily easy. And there, there are a number of really, really great examples of this, um, which I wish I could sort of visually show, but, um, I just want people to think about that and go through the exercise of thinking about how they could possibly do that in their content. If you do that, I like can almost guarantee you, you will be very pleasantly surprised by the, um, uh, I guess, yeah, that's the sort of power of what your audience now is like the impact it's now having on your, on your business. Um, so that's just something I wanted to throw in.
Speaker 2
Yeah.

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