The Marketing Millennials SPECIAL SERIES: Are Surveys Dead? (Is Die Hard a Holiday Movie? 🧑‍🎄) | Bathroom Break #31 🚽
Nov 25, 2024
Can surveys still keep up? The hosts argue they’re outdated, leaning towards quizzes for driving engagement instead. Quizzes not only spice up interactions but also deliver valuable insights for targeted marketing. Personalized marketing thrives on open-ended questions that tap into audience pain points. They dive into creating effective quizzes, stressing the importance of engaging content and fun elements. Plus, they humorously debate if 'Die Hard' qualifies as a holiday movie, adding a festive twist to their marketing chatter.
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Quizzes for Engagement and Insights
- Use quizzes to drive engagement and learn about your audience.
- Find a sweet spot for quiz length—not too long, not too short.
Surveys vs. Quizzes
- Surveys feel long and boring, contributing to their decline.
- Quizzes, similar to surveys, are effective for engagement.
B2B Quiz Strategies
- Use quizzes in B2B marketing for segmentation and personalization.
- Even one-question quizzes in emails can boost click-through rates.