The Marketing Millennials

SPECIAL SERIES: Breaking Down Influencer Deals ( 🥞Team Pancakes or Team Waffles?) | Bathroom Break #32 🚽

Dec 2, 2024

The podcast dives into the costs and structures of influencer campaigns, revealing the nuances of micro-influencer deals versus larger partnerships. The hosts emphasize the importance of authentic collaboration and how engagement metrics can influence negotiations. They humorously debate their breakfast favorites—pancakes or waffles—while sharing insights on meal planning quirks. Additionally, the discussion touches on effectively communicating brand fit with influencers, making it both informative and entertaining.

13:05

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Episode notes

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Quick takeaways

Micro-influencer campaigns often yield higher engagement and cost-effectiveness compared to traditional larger influencer partnerships, tapping into niche audiences.

A well-defined brief is crucial for aligning expectations and preserving the influencer's authentic voice, leading to more successful collaborations.

Deep dives

The Importance of Micro-Influencer Deals

Micro-influencer deals can be more effective and cost-efficient than partnering with larger influencers. They require less financial investment while often providing a better return on engagement due to their dedicated and niche audience. Instead of spending a hefty sum on major influencers, businesses can allocate resources to multiple micro-influencers who engage their communities more authentically. This approach allows brands to leverage built-in trust with consumers, as followers tend to rely on the opinions of influencers they know personally.

Intro

2min

Exploring the Dynamics of Micro-Influencer Deals

2min

Understanding Influencer Deal Dynamics and Structures

4min

The Power of Authenticity in Micro-Influencer Marketing

3min

Lunch Choices and Podcast Promotions

2min

How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes?

Basically, it all depends. (Also, Jay says waffles.)

Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator.

Plus, what’s the difference between a micro-influencer package and just being an affiliate influencer? How do you tell an influencer your company just isn’t the right fit? Daniel and Jay break it down.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com