Understanding Influencer Deal Dynamics and Structures

How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes?

Basically, it all depends. (Also, Jay says waffles.)

Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator. 

Plus, what’s the difference between a micro-influencer package and just being an affiliate influencer? How do you tell an influencer your company just isn’t the right fit? Daniel and Jay break it down. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com