The Marketing Millennials 298 - How to Think About Digital Events in 2025 with Kristen Koenig
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Dec 10, 2024 In this engaging discussion, Kristen Koenig, RVP and GM of RingCentral Events, shares her expertise in online engagement marketing. She emphasizes the importance of optimizing content for different event formats and maintaining authenticity in a digital space. Kristen explores how companies can foster community and meaningful connections through personalized online experiences. She also highlights the shift in strategies post-COVID and the significance of creativity in keeping attendees engaged, even when they are not physically present.
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Accidental Marketing Career
- Kristen Koenig's marketing career began unexpectedly while managing a large dance marathon.
- This experience revealed her passion for marketing, leading her to a PR major and event tech.
Digital Events Importance
- Companies realize the importance of online events for engaging audiences beyond in-person reach.
- This is crucial due to changing demographics and evolving engagement preferences.
Creative Micro-Events
- Replace stale "webinars" with engaging formats like fireside chats or thought leadership events.
- Make events fun by incorporating activations, like linking networking with charitable donations.