Kristen Koenig

In this engaging discussion, Kristen Koenig, RVP and GM of RingCentral Events, shares her expertise in online engagement marketing. She emphasizes the importance of optimizing content for different event formats and maintaining authenticity in a digital space. Kristen explores how companies can foster community and meaningful connections through personalized online experiences. She also highlights the shift in strategies post-COVID and the significance of creativity in keeping attendees engaged, even when they are not physically present.

Kristen Koenig, a leader in event technology at RingCentral, shares her journey from performer to industry expert. She discusses the importance of journey mapping for understanding attendee behavior and the critical need for seamless integrations in event platforms. Kristen predicts the future of event tech and emphasizes the challenges and opportunities in building lasting event communities. Plus, she adds a personal touch by sharing her love for singing and hints at an exciting upcoming event, 'Eventastic,' designed to bring marketers and planners together.