The Marketing Millennials

295 - The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside

Nov 26, 2024

Jen Rapp, CMO of Superside and former VP at Klaviyo, shares her insights on the evolution of marketing in the digital age. She discusses the rising demands on in-house creative teams and the challenges they face with limited resources. Rapp emphasizes the importance of effective communication between marketers and creatives, particularly during the briefing process. She also explores the impact of AI on creativity, highlighting its potential to streamline workflows while maintaining the essence of storytelling in marketing.

33:27

Episode guests

Jen Rapp

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective collaboration between marketers and creative teams hinges on clear briefs that align expectations to enhance overall performance.

The integration of AI tools in the creative process offers efficiency, but requires upskilling to ensure human creativity remains prioritized.

Deep dives

The Importance of Effective Briefing

A strong briefing process is crucial for successful collaboration between marketers and creative teams. Marketers should provide clear, concise briefs that outline their objectives and expectations to enhance the creative team's performance. This clarity helps creatives produce work that aligns with marketing goals and delivers results more efficiently. When marketers fail to create solid briefs, they risk miscommunication and unsatisfactory outcomes, making it essential to invest time in developing effective briefs.

Intro

4min

Navigating Creative Challenges

5min

Navigating the Creative Revolution: Adapting to AI in Creative Workflows

3min

Briefly Brilliant: Enhancing Marketer-Creative Collaboration

4min

The Intersection of Creativity and Ad Performance

4min

Crafting Compelling Creative Elements in Marketing

3min

Optimizing Holiday Marketing Strategies Through Creative Planning

5min

Creativity Meets Organization

7min

In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content?

Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing?

If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you.

Follow Jen:

LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com