4min chapter

The Marketing Millennials cover image

295 - The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside

The Marketing Millennials

CHAPTER

Briefly Brilliant: Enhancing Marketer-Creative Collaboration

This chapter emphasizes the vital role of effective communication between marketers and creative teams, particularly during the briefing process. It demonstrates how a well-crafted brief can boost creative performance and collaboration, illustrated with insights and personal anecdotes.

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