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4min chapter
295 - The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside
The Marketing Millennials
The Intersection of Creativity and Ad Performance
This chapter discusses the difficulties marketers encounter in choosing impactful creative content, highlighting the value of performance-driven creativity. It also introduces Super Ads, a new tool that evaluates ad performance based on emotional triggers and visual elements, illustrated by a contrasting anecdote from a direct mail campaign.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode